PPC management

Q - what is PPC management ?

• PPC is an online advertising model where you pay only when someone clicks your ad.
• example: Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads.
• It can be done by an in-house team, agency, or specialist.
• PPC management includes responsibilities like:

Q - why is PPC management important ?

• Save Money – You don’t waste money on wrong ads.
• Right Customers – Ads reach only people who want your product.
• More Sales – Managed ads bring more buyers.
• Better Results – You get more profit from the same budget.
• Stay Ahead – You can beat your competitors by running smarter ads.
• Keep Improving – Regular changes make ads better and better.

1.Keyword Research → Find out what people are searching for.

(Example: “Best Hard ware shop near me”)

2.Ad Creation → Make attractive ads with catchy words and images.

(Like writing a banner: “50% Off Birthday Cakes”)

3.Landing Page Development → Create a page where people will go after clicking.

4.Account Setup → Open your account in Google Ads, Facebook Ads, etc.

5.Tracking Installation & Testing → Add tools to check clicks and sales.

6.Campaign Launch → Start run your ad.

7.Monitor Performance → Watch daily – Are people clicking? Are sales happening?

8.Campaign Assessment → Check results – Which ad worked best, which didn’t?

9.Analysis & Feedback → Improve ads, fix mistakes, and run again for better results.

=> Benefits of PPC Management:

• Quick traffic and leads
• Highly targeted audience
• Measurable results
• Better ROI if managed properly