SEO IN DIGITAL MARKETING

 SEO - DIGITAL MARKETING 

 Q - What is seo in digital marketing ? 

=> SEO(SEARCH ENGINE OPTIMIZATION) means seo that helps websites rank higher in search engine result pages(SERPs) for specific keywords and phrases(group of word, no complete sentence..)

 Q - what is seo? 

seo is process of optimizing a website to make it search engine -friendly ,increasing the quality and quantity of website traffic through organic search engine results.

 key objective of seo: 

• increase website traffic
• improve search engine ranking
• enhance user experience
• generate leads and generation 

 How does SEO work ? 

search engine use special rules(algorithm) to decide which website show up first . seo helps you make your website better so it matches what those rules like.

 

1. Crawling :search engine like google, Bing, or yahoo send  "crawlers" or "spiders" to discover and scan websites.

2. Indexing: the crawled data is then indexed ,which means it is stored in vast amount of structured /unstructured data.

3. Algorithms: when a user searches for something , the search engine algorithms analyze the indexed data to retrieve relevant result.

4. Ranking: ranking refers to the position  of the website or webpage in a search engine result page (SERP) for a specific keyword.

 

 Types Of Ranking: 

    1. Organic Ranking : The natural ranking of the website in search engine results, based on relevance, authority and other factors.

    

    2. Paid Ranking :The ranking of the website in search engine results, achieved through paid advertising, such as google ads.

=> key seo factors: 

1. keyword research : identify relevant keywords and phrases your target audience uses.

2. ON page optimization : title tags, meta description, header tags, URL structure, internal linking.

3.OFF page: backlinks, social media signals, brand mention

4. Technical optimization: fast page loading speed, HTTPS(secure protocol),mobile responsiveness, structure data, 

5. local seo: name, address, and phone number, google my business listing.

6. content creation : Relevant and high quality, keyword targeted, Useful and informative for user

=> Benefits Of Seo :

    1. increased visibility: higher search engine rankings lead to more visibility.

    2. Targeted traffic: attract relevant, high quality traffic.

    3. Cost-Effective: SEO is a long term strategy with sustainable results.

 => Common Seo Tools: 

1. Google Analytics : track website traffic and behavior.

2. Google search console: monitor search engine ranking and technical issues.

3. SEMrush: Analyze competitors, track keyword, and identify content gaps.

 => SEO Best Practices: 

1. create high quality, engaging content

2. optimize for user experience

3. use keyword research to inform content

4. build high quality backlinks

5. stay up to date with algorithm changes.